Ecommerce is a booming industry, with global sales expected to reach $8.1 Billion by 2026 and this growth is being driven by the platforms behind the stores and in this post, we are going to give a breakdown of the following:
- What is the Most Popular Ecommerce Platform
- Which Platform Has the Biggest Market Share in the US
- Which Platform Has the Biggest Market Share in the UK
- How Many Ecommerce Websites There Are
Popular Ecommerce Platforms (Key Points)
Here are the 5 key insights into the most popular ecommerce platforms:
- Shopify is the most popular ecommerce platform with a 26% market share
- Shopify has the biggest market share in the US with 28%
- WooCommerce has the biggest market share in the UK with 22%
- There are 25.5 Million Ecommerce Websites worldwide
- The USA has more ecommerce websites than the rest of the world combined
What is the Most Popular Ecommerce Platform?
Shopify is the most popular ecommerce platform as it powers over 4.2 million online stores and they have a market share of 26% among all ecommerce platforms.
The second most popular ecommerce platform is WooCommerce, which has a 20% market share, followed by Squarespace in third with a 15% market share and below is a breakdown of the top 10 most popular ecommerce platforms:
| Ecommerce Platform | Market Share | Number of Sites |
|---|---|---|
| Shopify (inc Shopify Plus) | 26% | 4.28 Million |
| WooCommerce | 20% | 3.33 Million |
| Squarespace | 15% | 2.53 Million |
| Wix | 14% | 2.28 Million |
| Ecwid | 6% | 923,000 |
| Opencart | 1.9% | 316,000 |
| Prestashop | 1.5% | 254,000 |
| Magento | 0.8% | 146,000 |
| Weebly/Square | 0.7% | 127,000 |
| Cafe24 | 0.7% | 125,000 |
Sources: Builtwith
Which Ecommerce Platform Has The Biggest Market Share in the US?
The US is 2nd largest ecommerce market, with sales expected to hit $1.6 trillion by 2027 and is home to over 13 million websites.
And Shopify has the largest US market share at 28%, which is significantly higher than second-placed Squarespace, which has a 19% market share.
Somewhat unsurprisingly, the 5 biggest platforms globally are the same 5 biggest in the US and are in nearly the same order except for Squarespace’s 19% market share putting them just ahead of WooCommerce with 18% and we’ve broken down the top 10 platforms below:
| Ecommerce Platform | Market Share | Number of Sites |
|---|---|---|
| Shopify (inc Shopify Plus) | 28% | 2.69 Million |
| Squarespace | 19% | 1.88 Million |
| WooCommerce | 18% | 1.66 Million |
| Wix | 16% | 1.46 Million |
| Ecwid | 4% | 421,000 |
| Weebly/Square | 1% | 100,000 |
| Opencart | 0.9% | 92,000 |
| Prestashop | 0.6% | 59,000 |
| Big Cartel | 0.5% | 55,000 |
| Magento | 0.5% | 50,000 |
The most notable exception from this list is Bigcommerce, which came 11th overall with a market share of just 0.3%.
UK Ecommerce Platform Market Share
The UK is the 3rd biggest online market in the world, which isn’t bad for a little island, with online sales expected to exceed $166 Billion in 2023.
WooCommerce has the largest market share in the UK with 22%, just beating Shopify, which also has 22% but there are around 4,000 more WooCommerce stores.
EKM is the largest UK-based platform, with a 0.4% market share and we’ve broken down the top 10 platforms below:
| Ecommerce Platform | Market Share | Number of Sites |
|---|---|---|
| WooCommerce | 22% | 190,000 |
| Shopify (inc Shopify Plus) | 22% | 186,000 |
| Squarespace | 17% | 148,000 |
| Wix | 15% | 136,000 |
| Ecwid | 10% | 85,000 |
| Opencart | 1.2% | 11,000 |
| Magento | 1.2% | 11,000 |
| Weebly/Square | 0.6% | 5,500 |
| Big Cartel | 0.5% | 4,400 |
| Prestashop | 0.5% | 4,100 |
How Many Ecommerce Websites Are There?
So far we have covered the market share of the ecommerce platforms but how many websites are these platforms actually powering?
The latest data shows that there are 25.5 Million ecommerce websites in the world and in the US, there are 13.4 million ecommerce websites.
Somewhat surprisingly, the UK has 1.2 million ecommerce websites, which is half a million more than both Germany and Brazil that both have just over 700,000 each and below we have broken down the top 10 countries based on the number of ecommerce websites they have and listed the most popular platform:
| Country | Number of Ecommerce Website | Most Popular Ecommerce Platform |
|---|---|---|
| USA | 13.45 Million | Shopify |
| UK | 1.21 Million | WooCommerce |
| Brazil | 707,000 | Shopify |
| Germany | 706,000 | Shopify |
| Australia | 638,000 | Shopify |
| France | 552,000 | Shopify |
| Russia | 525,000 | WooCommerce |
| Italy | 473,000 | WooCommerce |
| Canada | 463,000 | Shopify |
| India | 422,000 | WooCommerce |
What we found when looking for the most popular platform by country was that Shopify and WooCommerce were always in the top 3 positions, showing just how dominant these two platforms are in the industry.
Sources: Builtwith
Conclusion
Ecommerce is an industry that will continue to grow as more and more people prefer the convenience of buying online, something which has increased significantly since the pandemic.
But it will be interesting to see if there are any major changes in terms of who are the dominant platforms.
Related Post: The Best Ecommerce Platforms
Hi, I'm Paul, the Owner and Founder of EcommerceGold.
I ran my own Ecommerce Business for over 7 years and now help others start their own online retail empires!