Most Popular Ecommerce Platforms (2023 Stats)

Ecommerce is a booming industry, with global sales expected to reach $8.1 Billion by 2026 and this growth is being driven by the platforms behind the stores and in this post, we are going to give a breakdown of the following:

Here are the 5 key insights into the most popular ecommerce platforms:

  • Shopify is the most popular ecommerce platform with a 26% market share
  • Shopify has the biggest market share in the US with 28%
  • WooCommerce has the biggest market share in the UK with 22%
  • There are 25.5 Million Ecommerce Websites worldwide
  • The USA has more ecommerce websites than the rest of the world combined

Shopify is the most popular ecommerce platform as it powers over 4.2 million online stores and they have a market share of 26% among all ecommerce platforms.

The second most popular ecommerce platform is WooCommerce, which has a 20% market share, followed by Squarespace in third with a 15% market share and below is a breakdown of the top 10 most popular ecommerce platforms:

Ecommerce PlatformMarket ShareNumber of Sites
Shopify (inc Shopify Plus)26%4.28 Million
WooCommerce20%3.33 Million
Squarespace15%2.53 Million
Wix14%2.28 Million

Sources: Builtwith

Which Ecommerce Platform Has The Biggest Market Share in the US?

The US is 2nd largest ecommerce market, with sales expected to hit $1.6 trillion by 2027 and is home to over 13 million websites.

And Shopify has the largest US market share at 28%, which is significantly higher than second-placed Squarespace, which has a 19% market share.

Somewhat unsurprisingly, the 5 biggest platforms globally are the same 5 biggest in the US and are in nearly the same order except for Squarespace’s 19% market share putting them just ahead of WooCommerce with 18% and we’ve broken down the top 10 platforms below:

Ecommerce PlatformMarket ShareNumber of Sites
Shopify (inc Shopify Plus)28%2.69 Million
Squarespace19%1.88 Million
WooCommerce18%1.66 Million
Wix16%1.46 Million
Big Cartel0.5%55,000

The most notable exception from this list is Bigcommerce, which came 11th overall with a market share of just 0.3%.

Sources: Statista, Builtwith

UK Ecommerce Platform Market Share

The UK is the 3rd biggest online market in the world, which isn’t bad for a little island, with online sales expected to exceed $166 Billion in 2023.

WooCommerce has the largest market share in the UK with 22%, just beating Shopify, which also has 22% but there are around 4,000 more WooCommerce stores.

EKM is the largest UK-based platform, with a 0.4% market share and we’ve broken down the top 10 platforms below:

Ecommerce PlatformMarket ShareNumber of Sites
Shopify (inc Shopify Plus)22%186,000
Big Cartel0.5%4,400
Ecommerce Platforms UK Market Share

Sources: Oberlo, Builtwith

How Many Ecommerce Websites Are There?

So far we have covered the market share of the ecommerce platforms but how many websites are these platforms actually powering?

The latest data shows that there are 25.5 Million ecommerce websites in the world and in the US, there are 13.4 million ecommerce websites.

Somewhat surprisingly, the UK has 1.2 million ecommerce websites, which is half a million more than both Germany and Brazil that both have just over 700,000 each and below we have broken down the top 10 countries based on the number of ecommerce websites they have and listed the most popular platform:

CountryNumber of Ecommerce WebsiteMost Popular Ecommerce Platform
USA13.45 MillionShopify
UK1.21 MillionWooCommerce

What we found when looking for the most popular platform by country was that Shopify and WooCommerce were always in the top 3 positions, showing just how dominant these two platforms are in the industry.

Sources: Builtwith


Ecommerce is an industry that will continue to grow as more and more people prefer the convenience of buying online, something which has increased significantly since the pandemic.

But it will be interesting to see if there are any major changes in terms of who are the dominant platforms.

Related Post: The Best Ecommerce Platforms

Hi, I'm Paul, the Owner and Founder of EcommerceGold.
I ran my own Ecommerce Business for over 7 years and now help others start their own online retail empires!