SureCart Review (2024) – The Best WooCommerce Alternative?

SureCart Review

What is SureCart?

SureCart is a new take on ecommerce for WordPress sites by embracing new technology to provide a more secure and in many cases user-friendly alternative to some of the traditional ecommerce plugins that have dominated the market for so long.

But is it any good and is it a viable alternative to WooCommerce? That is what we are going to be looking at in our in-depth review.

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SureCart Review: Quick Summary

Is SureCart any good? SureCart is a very good ecommerce plugin, especially for digital products but lacks a couple of features on the free plan that makes it good for physical products, such as:

  • No inventory management
  • Lack of bulk editors for inventory and orders

But it is most definitely a viable alternative to WooCommerce and definitely worth considering as an option for adding ecommerce to a WordPress website.

  • Free plan
  • Can be used with any theme
  • Only requires 1 plugin
  • Good support
  • Loads quickly
  • No bulk editors for inventory or order management
  • Limited payment gateways
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How Does SureCart Work?

Before we get into the review, we wanted to talk about how SureCart works as it is different from the likes of WooCommerce and Easy Digital Downloads because SureCart is a headless ecommerce solution for WordPress.

With SureCart, there are two elements:

  1. The Ecommerce Platform – this is where you sign up to SureCart and where all the ecommerce elements such as the checkout are hosted
  2. The WordPress Plugin – this connects their platform to your WordPress site, so that you can use the checkout etc

And while it appears to you as the user and the customer on the frontend of your site that everything is all part of your WordPress site, they are actually two separate platforms that work seamlessly together and this provides some advantages:

  • It’s more secure – because the checkout pages are all hosted on SureCarts secure servers, it means that no customer information is stored on your WordPress site
  • Less bloat – unlike traditional plugins that add lots of code to your site, SureCart doesn’t and won’t impact your site’s performance

And this is why SureCart is different from many of the other WordPress ecommerce offerings.

SureCart Pricing

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  • Unlimited Products
  • 1GB File Storage
  • No Turnover Limit
  • 1.9% Transaction Fee
  • Email Support
  • 50 Cart Recovery Emails a Month
  • 3 Team Accounts
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  • Unlimited Products
  • 5GB File Storage
  • No Turnover Limit
  • No Transaction Fees
  • Standard Email Support
  • 5 Team Members
  • 200 Cart Recovery Emails a Month
  • + All Launch Features
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  • Unlimited Products
  • 10GB Data Storage
  • No Turnover Limit
  • No Transaction Fees
  • Front of Line Email Support
  • 10 Team Members
  • Unlimited Cart Recovery Emails
  • + All GrowFeatures

SureCart recently changed its pricing structure to a much better monthly subscription, which means that there is less upfront cost to start using the paid version of SureCart.

If you want to pay for your subscription annually, you will save some money as the monthly price drops to $19/m for the grow plan and $49/m for the scale.

What is going to be appealing to many is the launch plan which is free and includes a really good selection of features and only has a 1.9% transaction fee to help cover the costs of keeping SureCart up and running.

SureCart Features

Every SureCart plan comes with a good selection of features, with larger plans offering improved versions of certain features or ones that aren’t available on smaller plans and below is a summary of the features that are included with SureCart:

Ecommerce Tools

SureCart comes with a good selection of ecommerce tools to help you start selling through your WordPress site, including:

  • Sell Physical, Digital & Service Products – it allows you to sell a variety of different product types and includes storage for your digital downloads
  • Sell Subscriptions – build recurring revenue (can be used for SaaS products) by selling subscriptions and on the larger plans, customers can upgrade, downgrade and pause their subscription
  • Offer Installment Plans – offer flexible payments if your customer can’t afford to pay everything upfront
  • Auto-calculated Tax & VAT – SureCart automatically calculates tax, even for international payments and handles EU VAT as well
  • Easy Refunds + Customer Survey – easily refund your customers and auto send them a survey to find out why they want a refund and what you can do better in future

Marketing & SEO

One of the most important aspects of ecommerce is marketing, so what tools does SureCart offer to help you start generating sales?

  • Product Bundles – increase sales by promoting products bundles, which can also include discounts to encourage people to buy
  • Discounts Codes & Coupons – easily create discount codes and coupons, which you can promote to customers
  • Auto Payment Recovery (for subscriptions) – don’t lose out on payments, automatically send payment reminders to customers
  • Abandoned Cart Emails – automatically send emails to encourage customers to complete the checkout, you can also include discounts
  • Built-in Affiliate Program (Coming Soon) – you will soon be able to create and manage your own affiliate program through SureCart

In terms of SEO, due to how SureCart works, you can use all of the WordPress SEO features including the blog to help you start ranking in search engines (an SEO plugin might also be helpful)

Payment Gateways

SureCart comes with a small but very nice selection of payment gateways, including:

  • PayPal
  • Stripe
  • Apple Pay & Google Pay (for mobile payments)
  • Mollie

They also have more integrations with additional payment gateways planned but one very nice thing about SureCart is that the don’t charge any additional transaction fees.


SureCart currently offers a number of integrations, both with other WordPress Plugins and third-party software, this includes:

WordPress Plugins

  • SureMembers
  • MemberPress
  • LearnDash

Third-Party Software

  • Zapier
  • BuddyBoss
  • Pabbly

The great thing about the SureCart plugin is that all these features are built into the plugin and having just one plugin can make running an ecommerce store using WordPress a lot less stressful!

One thing that we do really like about SureCart is that they not only list the features that they are planning to add in the future but also give you an indication of when they are going to be available for you to use.

SureCart Theme Selection & Customization

With SureCart being a headless ecommerce setup, it works with any WordPress theme as you add the buttons and forms to pages using blocks.

This gives you the freedom to choose whichever theme you want but just make sure that everything displays properly before going live.

When it comes to customization, SureCart does offer a lot of control over the layout of its pages and gives you lots of options for the different pages, including:

  • Product Pages
  • Shop Page
  • Checkout
  • Customer Dashboard

Surecart also includes a number of blocks that can be added to other pages on your site, which is ideal for building landing pages or adding ecommerce elements to blog posts.

SureCart Support

All SureCart plans include email support but the more expensive plans give you priority support, which should result in your support ticket being answered quicker.

But even on the free plan, they aim to respond to email support tickets within 24 hours, so you shouldn’t be waiting around too long for an answer.

SureCart also has a Facebook community group, which is a great place to ask questions and get answers from other members of the community and they have a knowledgebase, which is a useful source of information.

How Easy is SureCart to Use?

Ease of use is a hugely important thing to consider when choosing an ecommerce platform as you want something that not only offers all of the features you need but is also something that is easy to use as this will help in the day-to-day running of your ecommerce store and for ease of use, we will be looking at:

  1. Getting Started
  2. Setting up Storefront
  3. Inventory Management
  4. Managing Orders

Getting Started

In order to get started with SureCart, you will first need to have your WordPress site all set up and ready to go.

Once this is done, simply head to the WordPress plugin library and install the SureCart plugin and you will begin the sign-up process, which consists of 4 stages:

  1. Choose your plan
  2. Enter your store details (skippable)
  3. Connect your payment gateway (skippable)
  4. Get your API Token (make sure you copy this)

You will then be taken back to your WordPress dashboard and asked to enter your API token in order to connect your WordPress site with the SureCart platform.

Once this has been done, you will be taken to the SureCart plugin dashboard, which includes a 3-step guide to help you get SureCart setup on your store, which includes:

  • Create products
  • Add buy and cart buttons
  • Customize forms

The button for How to Add Buttons goes to the SureCart YouTube channel and you have to find the video for yourself, rather than being taken to the tutorial video.

SureCart Dashboard

The dashboard also includes the reporting for your store and shows you:

  • Your revenue
  • Number of orders
  • Average order value
  • Your recent orders

These reports can also be compared to the last period (which is set by you from a dropdown menu), so that you can see how well your store is performing.

When you install the Surecart plugin, it will add three pages to your site, these are:

  • Shop – this is a homepage for your store
  • Checkout – this is the checkout page for your store
  • Dashboard – this is the customer dashboard

And to make these easily accessible for your customers, you can easily add these to your navigation menus.

Inventory Management

When we are looking at inventory management, we look at 3 main elements:

  1. Creating a new product
  2. Organizing your inventory
  3. Managing your inventory

Creating a New Product

Creating a new product in SureCart is very easy to do and a recent update to the plugin has made it much more user-friendly for selling physical products, which is a very welcome improvement.

What makes it so simple is that SureCart uses a single, well-designed add new product page that can be used for physical, digital or subscription-based products.

It also has a really nice workflow and many useful options built into the page, such as being able to create a custom page template for a single product.

Organizing Your Products

SureCart recently introduced collections for the plugin and this now allows you to organize your products for your customers, which makes for a much better and easier-to-use shopping experience for them.

The only downside is that there isn’t the option to create sub-collections, which is a little bit limiting but the new addition is better than no organization at all.

Inventory Management

The recent update included inventory management for physical products and this also applies to variations as well, which is why SureCart is a much more viable option for stores looking to sell physical products.

Unfortunately, SureCart doesn’t offer any bulk editors, so all inventory updates need to be done on a product-by-product basis, which can be time-consuming if you have a large number of products.

Managing Orders

SureCarts order management system is quite basic and doesn’t currently offer any bulk features, meaning that all orders need to be managed on an order-by-order basis.

For physical products, there is an option to print/download an invoice, which makes processing orders a lot easier and when fulfilling an order, you can add a tracking number and tracking URL, which the customer can use to track their order.

If there was an option to update order statuses and print invoices in bulk, it would make the order management process a lot more efficient for physical products.

SureCart Order Viewer


SureCart Review

Paul @ EcommerceGold

Theme Selection & Customization
Ease of Use

Is SureCart Any Good?

We have been a fan of SureCart for a while but the recent additions such as inventory management for physical products and collections has made it one of the best ecommerce plugins for WordPress.

SureCart is now a viable option whether you are looking to sell physical, digital and/or subscription products and that you can use it with any theme and page builder, making it great for new or existing WordPress sites.

The paid version of the plugin also offers a lot more features and the team behind the plugin are constantly looking to improve it, with welcome updates coming out regularly.

SureCart Pros:

  • Free plan
  • Can be used with any theme
  • Only requires 1 plugin
  • Good support
  • Loads quickly

SureCart Cons:

  • No bulk editors to manage inventory or orders
  • Limited payment gateways

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Hi, I'm Paul, the Owner and Founder of EcommerceGold.
I ran my own Ecommerce Business for over 7 years and now help others start their own online retail empires!