Most Popular Ecommerce Platforms (2026 Stats)
Ecommerce is a booming industry, with global sales expected to reach $6.8 Tillion by 2028 and this growth is being driven by the platforms behind the stores and in this post, we are going to give a breakdown of the following:
- What is the Most Popular Ecommerce Platform
- Which Platform Has the Biggest Market Share in the US
- Which Platform Has the Biggest Market Share in the UK
- How Many Ecommerce Websites There Are
Popular Ecommerce Platforms (Key Points)
Here are the 5 key insights into the most popular ecommerce platforms:
- Shopify is the most popular ecommerce platform with a 27.6% market share
- Shopify has the biggest market share in the US with 28.2%
- Wix has the biggest market share in the UK with 23.3%
- There are 25.2 Million Ecommerce Websites worldwide
- The USA has more ecommerce websites than the rest of the world combined
What is the Most Popular Ecommerce Platform?
Shopify is the most popular ecommerce platform as it powers over 6.9 million online stores and they have a market share of 27.6% among all ecommerce platforms.
The second most popular ecommerce platform is Wix Store, which has a 17.8% market share, followed by WooCommerce in third with a 13.9% market share and below is a breakdown of the top 10 most popular ecommerce platforms:
| Ecommerce Platform | Market Share | Number of Sites |
|---|---|---|
| Shopify (inc Shopify Plus) | 27.6% | 6.98 Million |
| Wix Stores | 17.8% | 4.49 Million |
| WooCommerce | 13.9% | 3.52 Million |
| Squarespace | 12% | 3.03 Million |
| Ecwid | 3.6% | 912,000 |
| Opencart | 0.8% | 207,000 |
| Prestashop | 0.75% | 189,000 |
| Lazada | 0.73% | 183,000 |
| Nuvem Shop | 0.6% | 150,000 |
| Cafe24 | 0.5% | 125,000 |
Sources: Builtwith
Which Ecommerce Platform Has The Biggest Market Share in the US?
The US is 2nd largest ecommerce market, with sales expected to hit $1.6 trillion by 2027 and is home to over 13 million websites.
And Shopify has the largest US market share at 28.2%, which is significantly higher than second-placed Wix, which has a 20.8% market share.
Somewhat unsurprisingly, the 5 biggest platforms globally are the same 5 biggest in the US and are in nearly the same order except for Squarespace switching places with WooCommerce, you can see the top 10 US ecommerce platforms below:
| Ecommerce Platform | Market Share | Number of Sites |
|---|---|---|
| Shopify (inc Shopify Plus) | 28.2% | 3.79 Million |
| Wix Stores | 20.8% | 2.80 Million |
| Squarespace | 16.6% | 2.23 Million |
| WooCommerce | 12.58% | 1.69 Million |
| Ecwid | 3.3% | 444,000 |
| Lazada | 0.84% | 113,000 |
| Big Cartel | 0.57% | 75,000 |
| Weebly/Square | 0.55% | 73,000 |
| Etsy | 0.48% | 65,000 |
| Opencart | 0.38% | 51,000 |
UK Ecommerce Platform Market Share
The UK is the 3rd biggest online market in the world, which isn’t bad for a little island, with online sales expected to exceed $166 Billion in 2023.
WooCommerce has the largest market share in the UK with 22%, just beating Shopify, which also has 22% but there are around 4,000 more WooCommerce stores.
EKM is the largest UK-based platform, with a 0.4% market share and we’ve broken down the top 10 platforms below:
| Ecommerce Platform | Market Share | Number of Sites |
|---|---|---|
| Wix Stores | 23.3% | 250,900 |
| Shopify (inc Shopify Plus) | 23.1% | 250,500 |
| WooCommerce | 15.6% | 167,000 |
| Squarespace | 15.1% | 162,000 |
| Ecwid | 5.4% | 58,000 |
| Touch2Success | 1.3% | 14,000 |
| Magento | 0.7% | 7,600 |
| Opencart | 0.6% | 7,300 |
| Webflow | 0.4% | 4,600 |
| Weebly/Square | 0.3% | 4,200 |
How Many Ecommerce Websites Are There?
So far we have covered the market share of the ecommerce platforms but how many websites are these platforms actually powering?
The latest data shows that there are 25.5 Million ecommerce websites in the world and in the US, there are 13.4 million ecommerce websites.
Somewhat surprisingly, the UK has 1.2 million ecommerce websites, which is half a million more than both Germany and Brazil that both have just over 700,000 each and below we have broken down the top 10 countries based on the number of ecommerce websites they have and listed the most popular platform:
| Country | Number of Ecommerce Website | Most Popular Ecommerce Platform |
|---|---|---|
| USA | 13.46 Million | Shopify |
| UK | 1.07 Million | Wix |
| Germany | 687,000 | Shopify |
| Brazil | 635,000 | Nuvem Shop |
| Australia | 609,000 | Shopify |
| France | 507,000 | Shopify |
| Canada | 478,000 | Shopify |
| India | 437,000 | Shopify |
| Russia | 364,000 | WooCommerce |
| Italy | 322,000 | WooCommerce |
What we found when looking for the most popular platform by country was that Shopify really is popular across the world and is usually in the top 3 postions (with the big exception being Russia).
Sources: Builtwith
Conclusion vs 2023
We last did this post in 2023 and it is interesting to see some of the changes in those three years, which includes:
So this does show a distinct change in the world of ecommerce and we also delved a little deeper and saw that hosted platforms generally grew with self-hosted platforms shrinking in popularity.
There has also been a rise in popularity in region focused platform such as Nuvem Shop, which is focused on the Latin American Market and Lazada, which primarily focuses on the Southeast Asia market.
Related Post: The Best Ecommerce Platforms
Hi, I'm Paul, the Owner and Founder of EcommerceGold.
I ran my own Ecommerce Business for over 7 years and now help others start their own online retail empires!
