The 7 Best Shopify Email Apps 2026 (Tried & Tested)
Email can be an incredibly powerful marketing strategy for Shopify stores but in order to run any campaigns, you are going to need to install an app.
And as with everything on Shopify, there are lots of apps to choose but which one is the best?
Well, we’ve gone through and tested all of the popular options to find what we think are the best options for your store.
Best Shopify Email App
Omnisend came out on top in our testing due to it:
- Having a good selection of features
- Being easy to use and not having too steep of a learning curve
- Being reasonably priced
It feels like an app that will grow with your business, as it is designed to be used with stores of all sizes.
EcommerceGold is reader supported and we may earn a commission from products or services purchased through links on our site at no additional cost to you, to learn more please see our affiliate disclosure.
| App | Pricing (Monthly) | Rating | |
|---|---|---|---|
| $0 – $59 | 4.5 / 5 | Try App → |
 | $0 – $20 | 4.4 / 5 | Try App → |
 | $0 – $350 | 4.4 / 5 | Try App → |
 | $0 | 4.4 / 5 | Try App → |
 | $0 – $79 | 4.3 / 5 | Try App → |
 | $0 – $39 | 4.3 / 5 | Try App → |
 | $14.99 – $29.99 | 4.3 / 5 | Try App → |
When it comes to pricing with email apps/providers, the majority use some form of price scale that can be based on the number of contacts in your list or the number of emails you send a month.
So the prices listed in the table above are the baseline prices you will pay.
Testing The Apps
Testing out email apps is quite challenging as I don’t have numerous active stores to build email lists on, so I looked at:
- The features they offer
- The pricing
- What they are like to use
I then rated each of these three elements out of 5 to give me the overall score for the app.
1. Omnisend – Best Overall
Rating:
4.5/5
Omnisend – Quick Summary
I really like Omnisend as they have built an email marketing platform designed specifically for ecommerce brands.
The all round package is very good with solid pricing, a good set of features along with being easy to get started wtih and use.
Pricing – 4.4 / 5
| Free | Standard | Pro | |
|---|---|---|---|
| Monthly Cost | $0 | $16 | $59 |
| Number of Contacts | up to 250 | up to 500 | up tp 2,500 |
| Number of Emails | 500/m | 3,000/m | Unlimited |
The thing that you need to be aware of with Omnisend and most email marketing platforms is that these are from prices, with the Omnisends pricing being based on the size of your list.
Omnisend do have a calculator on their site to help you figure out how much you will be paying a month.
Features – 4.6 / 5
Omnisend offers a range of features, with all plans including:
- Email & SMS automation workflows – automate welcome, abandoned cart, and post‑purchase messages to boost engagement
- Drag‑and‑drop campaign builder – create branded emails easily with a visual editor and pre‑built content blocks
- Pop‑ups & signup forms – capture new subscribers directly from your storefront with customizable forms
- Audience segmentation – target messages based on customer behavior, purchase history, or engagement level
The paid plans add additional features, these include:
- Advanced automation triggers (Standard & Pro) – unlock multi‑step workflows and conditional logic for more personalized journeys
- Brand customization (Standard & Pro) – remove Omnisend branding and fully align campaigns with your store’s identity
- Enhanced analytics & reporting (Pro) – access detailed insights on campaign performance, automation ROI, and customer lifecycle
- Priority support & deliverability tools (Pro) – get faster assistance and tools to optimize inbox placement and sending reputation
Ease Of Use – 4.6 / 5
Dashboard – the dashboard is well designed but as it isn’t a native app, it means that you manage your campaigns through the Omnisend dashboard, not directly in your Shopify store.
This isn’t a major thing but something you should be aware of but the integration is very good and moving between the two isn’t an issue.
Learning Curve – the learning curve will depend on your experience with email marketing but it is quite an intuitive platform to use and one thing I do like is that they have the Omnisend Academy, which is full of useful tutorials (many are videos, which I think are better) and cover everything from getting started to optimizing your campaigns.
2. Klaviyo – Best For Enterprise
Rating:
4.4/5
Klaviyo – Quick Summary
Klaviyo is definitely geared towards larger stores as it comes with lots of features and workflows that might be a bit overwhelming for someone just getting started with email marketing.
But it is still a very good option and there is a reason why it is one of the most popular ecommerce email marketing options out there.
Pricing – 4.4 / 5
| Free | ||
|---|---|---|
| Monthly Cost | $0 | $20 |
| Number of Contacts | up to 250 | 251 – 500 |
| Number of Emails | 500/m | Roughly 10 per active contact |
Klaviyo pricing isn’t the clearest and for this post, I am just looking at the email offering (not the SMS).
The pricing is based on the size of your list, with the plan listed on the Shopify page being for up to 500 contacts but the tool on the Klaviyo site does offer pricing for up to 150,000 active profiles and you get roughly 10 emails per active contact per month.
Features – 4.7 / 5
Klaviyo comes with a number of features, with all plans including:
- Sync Shopify data (tags, catalog, coupons) – keeps customer and product data updated in real time for accurate targeting
- Templates for Email/SMS – provides ready‑made layouts to quickly build branded messages
- Forms & push notifications – lets you collect subscribers and re‑engage visitors with on‑site pop‑ups and push alerts
- Segmentation & personalization – enables targeted messaging based on customer behavior, attributes, and purchase history
When you upgrade to the paid plans, you also get a range of additional features, including:
- Personalized product recommendations – inserts dynamic product suggestions tailored to each shopper to increase conversions
- AI deliverability & reputation repair – uses machine learning to improve inbox placement and sender reputation
- A/B testing for email content – allows you to test subject lines, content, and layouts to optimize performance
Ease Of Use – 4.2 / 5
Dashboard – you manage your campaigns in the Klaviyo dashboard, not directly in your Shopify one, so there is a little adjusting to the layout etc but it is well designed and doesn’t take too long to get accustomed to.
Learning Curve – the learning curve for Klaviyo is on the steeper side, just down to the amount of features and tools that they offer (this is even more so when you start adding in things like SMS).
They have created their own academy, which includes a range of different tutorials and guides to get you up and running and then maximizing your campaigns.
3. Mailchimp
Rating:
4.4/5
Mailchimp – Quick Summary
Mailchimp offers a good range of features and are reasonably priced, although the allocations on the free plan are quite limited.
For beginners, Mailchimp can be a good option but might not be suitable for larger and enterprise-level stores.
Pricing – 4.3 / 5
| Free | Essentials | Standard | Premium | |
|---|---|---|---|---|
| Monthly Cost | $0 | $13 | $20 | $350 |
| Number of Contacts | up to 250 | Up to 500 | Up to 500 | Up to 10,000 |
| Number of Emails | 500/m | 5,000/m | 6,000/m | 150,000/m |
The Essentials and Standard plans are reasonably priced and you can add an additional number of contacts for an additional monthly price.
There is quite a jump to the Premium plan, which is quite expensive.
Features – 4.5 / 5
MailChimp free plan includes the following features:
- Email Marketing – create and send branded email campaigns to engage customers
- CRM – manage customer data and use it to personalize marketing across channels
- Creative Assistant – auto‑generate branded content and designs to speed up campaign creation
- Sign‑up forms & landing pages – capture subscribers and build dedicated landing pages for promotions
Each of the paid plans includes additional features, such as:
- Email templates – unlocks a larger library of professionally designed templates for faster campaign building
- Marketing automation – up to 4 workflows – adds automated journeys like welcome, abandoned cart, and follow‑ups to improve conversions
- Advanced marketing automation – up to 200 workflows (Standard & Premium) – enables complex, multi‑step automations for deeper personalization
- Behavioral targeting (Standard & Premium) – targets customers based on actions, browsing behavior, and purchase intent
- Advanced segmentation (Premium) – build highly granular audience segments for precise targeting
- Multivariate testing (Premium) – test multiple variables at once to optimize email performance at scale
Ease Of Use – 4.3 / 5
Dashboard – Mailchimp uses its own dashboard, meaning you have to manage your campaigns separately from your Shopify store but you can navigate between the two.
While the dashboard is well designed, I don’t find it the easiest to use.
Learning Curve – Mailchimp is quite beginner-friendly, especially for basic things but there is a bit of a learning curve to get the most out of the platform, especially when it comes to optimizing automations.
They do have some resources on their site to help you get started but it isn’t as detailed as some of the other options out there.
4. Shopify Messaging – Best Free Option
Rating:
4.4/5
Shopify Messaging – Quick Summary
For small stores just looking to get started with email marketing, it is hard to look past Shopify Messaging as it is free and offers the basic functionality you need.
For many stores, especially larger ones, it may be a bit too basic in what it offers.
Pricing – 5 / 5
It’s free for up to 10,000 emails a month and then $1 per additional 1,000 emails.
Features – 4 / 5
For a free app, Shopify Messaging does offers some good features, including:
- Email, SMS & WhatsApp campaigns – send marketing messages across all three channels directly from Shopify
- Templates for updates, offers & product tips – use ready‑made templates to quickly build branded messages
- Sidekick‑powered email editing – describe changes and let Sidekick generate branded email content automatically
- Performance tracking & segmentation – track click‑throughs, conversions, and segment audiences for targeted messaging
- Automated email & SMS workflows – reach customers at the right moment with automated journeys like abandoned cart, follow‑ups, and win‑backs
For many stores, this might be enough but it does lack the advanced features that a lot of stores need in order to get the most out of their email marketing campaigns.
Ease Of Use – 4.3 / 5
Dashboard – being a Shopify app, it isn’t surprising that the app runs directly in your Shopify dashboard. The dashboard is well-designed and easy-to-use and offers an almost no-frills approach.
Learning Curve – the learning curve is pretty small for the Shopify Messaging app and being able to run everything in your Shopify dashboard is a bonus. There is documentation for the app but it isn’t the best (Shopify aren’t great when it comes to this in general), which can make the process a bit more difficult if you are struggling with something.
5. Brevo PushOwl
Rating:
4.3/5
PushOwl – Quick Summary
PushOwl is a good email marketing tool that offers a good selection of features and an easy to use dashboard.
It will be a good option for many stores, especially for small to medium-sized stores but I feel some of the other options are better for larger and enterprise level stores.
Pricing – 4.3 / 5
| Free | Plus | Power | |
|---|---|---|---|
| Monthly Cost | $0 | $19 | $79 |
| Number of Contacts | Unlimited | Unlimited | Unlimited |
| Number of Emails | from 500/m | from 1,000/m | from 1,000/m |
The one thing I really like about the PushOwl pricing is that you aren’t charged based on the size of your email list, instead you are charged based on the volume of emails you send a month.
Features – 4.4 / 5
On the free plan and all the paid plans you get:
- Newsletters & pop‑ups – provides Brevo‑powered email newsletters and pop‑ups for capturing leads and engaging visitors
- Back‑in‑stock reminders – automatically alerts customers when products become available again, driving return traffic and conversions
- Price‑drop alerts – notifies shoppers when items they viewed go on sale, helping recover interest and boost purchases
- Welcome emails & notifications – sends automated welcome messages to new subscribers to start customer relationships strong
When you upgrade to the paid plans, you also get a range of additional features, including:
- Custom email pop‑ups – unlocks fully customizable pop‑ups for more targeted lead capture and branding control
- Abandoned cart recovery automation – adds automated cart‑recovery workflows to bring customers back and increase conversions
- Flash sale campaigns (Power) – enables dedicated flash‑sale automation and messaging to drive urgency and rapid sales spikes
- Browse abandonment automation (Power) – sends targeted messages to visitors who viewed products but didn’t add to cart, improving recovery rates
Ease Of Use – 4.3 / 5
Dashboard – PushOwl uses its own dashboard for managing your campaigns, with a simple summary in your Shopify dashboard. The PushOwl dashboard is well-designed and easy to use, making setting up and managing campaigns simple.
One thing I did find a little confusing was that there is a dashboard for email in PushOwl and Brevo,
Learning Curve – The learning curve for setting up basic campaigns is quite simple but the more advanced features do have a steeper learning curve but there is good documentation, some with videos to help you understand the processes a bit better.
6. Sendivo
Rating:
4.3/5
Sendivo – Quick Summary
Sendivo is the best native Shopify email marketing app as it offers a really good range of features and is very reasonably priced.
It doesn’t quite offer as much as some of the other apps but is definitely a good option for smaller stores.
Pricing – 4.4 / 5
| Free | Standard | Pro | |
|---|---|---|---|
| Monthly Cost | $0 | $16 | $39 |
| Number of Contacts | up to 250 | 500 | 2,500 |
| Number of Emails | 500/m | 6,000/m | 30,000/m |
Features – 4.1 / 5
The free plan offers a number of features, including:
- Email marketing automation – create automated email flows such as welcome, cart recovery, and win‑back sequences
- Popups & forms – capture leads using built‑in popups and forms to grow your subscriber list
- WhatsApp chat button – add a WhatsApp widget to your storefront to improve customer communication
- Professional templates + campaign reporting – use pre‑designed templates and track performance with built‑in analytics
If you decide to upgrade to a paid plan, then you also get additional features, including:
- Unlimited popup & WhatsApp widget views – removes view caps so engagement tools can run without restrictions
- Sendvio branding removal – allows fully branded, professional‑looking emails and popups without Sendvio’s logo
- SMS messaging with dedicated U.S. toll‑free number (Pro) – adds SMS campaigns and provides a dedicated number for improved deliverability
- Advanced widget options + video reviews (Pro) – unlocks enhanced customization for widgets and enables video‑based product reviews
Ease Of Use – 4.4 / 5
Dashboard – Sendivo is a built for Shopify app, meaning that you manage your campaigns etc directly in your Shopfiy dashboard, which is something that I do like and with the dashboard being within Shopify, it does make navigation and learning where everything is much easier.
Learning Curve – The learning curve for Sendivo is quite shallow, with campaign creation being pretty straightforward. Being a native Shopify app does make the learning process a lot easier but there is a lack of links to documentation, which isn’t ideal.
7. WIZ
Rating:
4.3/5
WIZ – Quick Summary
WIZ is the hands-off email app that lets AI do all the hard work and while this might be great for some stores, I’m not 100% on passing all of this over to AI.
You do still have manual control over many aspects but the app is just a bit too AI heavy for me.
Pricing – 4.3 / 5
| Pro AI | Advanced AI | Scale | |
|---|---|---|---|
| Monthly Cost | $14.99 | $19.99 | $29.99 |
| Number of Contacts | up to 500 | up to 1,000 | up to 2,000 |
Features – 4.2 / 5
Wiz offers a selection of features, with all plans including:
- Email marketing automations & campaigns – build and run automated flows and campaigns for abandoned carts, checkouts, welcomes, and more
- AI‑powered abandoned checkout & cart recovery – uses AI to generate and send recovery emails that help reclaim lost revenue
- Drag‑and‑drop email editor – create branded emails easily using a visual editor with customizable blocks
- Email analytics dashboards – track performance with built‑in analytics for campaigns and automations
Each of the paid plans adds some additional features, these include:
- 1‑click AI email marketing newsletter – Instantly generate branded newsletters from a simple prompt using Wiz’s AI engine
- Multi‑language support (15+ languages) – automatically translate and localize campaigns for global audiences
- Advanced AI email generation (Advanced & Scale) – unlocks more sophisticated AI capabilities for creating campaigns, flows, and branded content
- Enhanced automation workflows (Advanced & Scale) – provides deeper automation options for complex customer journeys and segmentation
- AI‑powered segmentation (Scale) – automatically builds advanced customer segments using behavioral and purchase data
- Browse abandonment flows (Scale) – sends automated emails to visitors who viewed products but didn’t add to cart, improving recovery rates
Ease Of Use – 4.4 / 5
Dashboard – WIZ is a native Shopify app, meaning that you can manage the app directly in your dashboard and it has been well-designed as it is easy to navigate and use.
Learning Curve – the learning curve is very shallow as the app lets AI do pretty much all the heavy lifting, which might be ideal for some stores (just be aware that AI is perfect though) but there is a lack of documentation, which isn’t great, especially if you want to do a deep dive into how the app works.
Conclusion
Choosing an email marketing app for Shopify can feel a bit overwhelming due to the amount of options and they all seem to do similar things but after trying them out…
Omnisend did come out on top due to it:
- Having a good selection of features
- Being easy to use and not having too steep of a learning curve
- Being reasonably priced
- It is scalable and suited to Shopify stores of all sizes
It is also very highly rated and as Omnisend works with multiple platforms, if you choose to move on from Shopify, you can easily take your list with you.
Hi, I'm Paul, the Owner and Founder of EcommerceGold.
I ran my own Ecommerce Business for over 7 years and now help others start their own online retail empires!
