Website Builder Review (2020) – The Best UK Alternative to Wix? Review

In this post I am going to be looking at the platform and seeing if it is any good for an ecommerce website.

I was introduced to the platform via a Facebook group I am part of and a few people recommended it, so I had to check it out for myself. is based here in the UK and offers a platform to create ecommerce websites for small UK businesses, the platform can also be used for business websites as well. logo

Theme Selection & Customisation
Hosting & Performance
Ease of Use

Total out of 5


14 Day Free Trial, No Credit Card Required

Disclosure – this post contains affiliate links, which means that if you sign up to services via a link in this post, I do receive a commission, which helps keep the site running and at no cost to you. BUT in no way does this influence my review of the platform, if I don’t like something then I will say so!

Create Pricing

I think their pricing structure is really good, especially for the kind of business that they are targeting. logo



Up to 50 Products
Up to 10 Pages
Unlimited Bandwidth
No Annual Turnover Limit
4% Transaction Fee on first £750 of Sales
3gb Storage
Free SSL Certificate
UK Based Email Support logo



Up to 250 Products
Up to 50 Pages
Unlimited Bandwidth
No Annual Turnover Limit
2% Transaction Fee on first £1k of Sales
10gb Storage
Free SSL Certificate
UK Based Chat Support
3 Custom Forms logo



Up to 500 Products
Unlimited Pages
Unlimited Bandwidth
Up to £150k Annual Turnover
No Transaction Fee
20gb Storage
Free SSL Certificate
UK Based Priority Support
15 Custom Forms
Up to 3 Website Admins have a very simple pricing structure that puts it in the same price bracket as platforms such as Wix and Squarespace but you do get all of the Ecommerce features included on every package and this makes it very attractively priced for smaller, boutique style websites.

The Create pricing structure was overhauled in 2020 and actually saw a drop in the monthly price on all packages. But you do incur a small transaction fee on any sales you make but this is limited to a max of £30 on the Personal and £20 on the Professional packages.

For larger businesses, they do have a tailored package that is made to fit your businesses requirements and this starts from £79.99 a month.

Free Trial

To let you properly try out the platform, the team give you a full 14 day free trial. On the free trial, you cannot take or process any orders but you can do pretty much everything else. If you want to start your free trial with, just click the button below. Free 14 Day Trial

No Credit Card Needed

Customer Reviews

Before I get into my review, I thought I’d see what their customers think of the platform. I have searched Trustpilot, FaceBook and Google to find how they are rated:

Trustpilot Logo

4.9 out of 5

FaceBook Logo

No Reviews

Google Logo

No Reviews

Create Features

The Create platform certainly isn’t short of features, especially when you consider the price point of the basic package. Every feature that you get with Create comes pre loaded on your store so there is no need to install or manage any apps.

Ecommerce Tools

  • Personalisation Options – allows your customers to add a personal touch to your products
  • Ebay Listing Tool – automatically list you products on your Ebay store
  • Related Products – show your visitors other related products you have for sale
  • Customers Also Bought – show your visitors what products other people have bought along with the one they are buying
  • Product Ratings – display ratings and review that previous customers have left on your products
  • Bulk Product Management – allows you to manage your inventory in bulk and saves you time
  • Import Ebay and Amazon Orders – manage all of your orders from the Create dashboard

Marketing and SEO

  • Blog – add more content to your site in the form of blog posts, great for SEO and generating organic traffic
  • Social Share Widgets – let your visitors and customers share their favourite products to their social media accounts
  • Discount Codes – create discount codes for special offers and promotions
  • Events calendar – show any events you are holding or places you may be exhibiting or attending
  • Custom Meta Data – create custom meta information such as title, description and keywords
  • Sitemaps – auto generated sitemaps that are submitted to all the major search engines
  • Abandoned Cart Tools – send out auto emails to customers who have abandoned their cart to encourage them to complete the sale
  • Google Shopping – automatically upload your products to Google shopping

Reporting and Analytics

  • Google Analytics Integration – show your analytics information directly in your Create dashboard
  • Sale Turnover Reports
  • Gross Profit Report
  • Sales by Payment Gateways Report
  • Abandoned Cart Report
  • Sales by Source
  • Top Selling Products

Payment Gateways

The selection of payment gateways isn’t huge but it does include all the main players:

  • Create Payments (Credit and Debit Cards)
  • PayPal
  • Stripe
  • Sagepay
  • Worldpay
  • Barclaycard EPDQ
  • Nochex

The only gateway that would be a good addition is Klarna.

Do charge transaction fees?

Nope, they don’t charge any additional fees for using their platform. The only transaction fee you pay is your payment gateway fees.

Create Theme Selection

There is a really nice selection of 35 free, mobile responsive themes to choose from. The selection is very varied and the majority of industries and niches should be able to find something to suit them.

If you want to have a custom built theme, you can contact Create directly and they will quote you on how much it will cost. Alternatively, they do have what they call the Web Designer’s Kit. This allows developers or people who have knowledge of HTML and CSS to create their own template.

Create Support

Create have definitely put supporting their customers as a priority. I couldn’t find any any contact phone number but they do have live chat and email support.

You also get your own dedicated account manager, this is a really good feature as having the same point of contact every time you need to speak to them makes life much easier.

On top of this, they also have really good documentation and many also include videos that help explain things, sometimes this is better than reading through a document.

Create Web Hosting and Performance

I couldn’t find much information on the Create server or hosting environment, this is a little disappointing. Even though the majority of people won’t really look at this part, people who are looking to move to a new platform or have a history in ecommerce would like to know some of this.

That still doesn’t stop me from testing their sites platforms performance though! To do this, I have used my tried and test method of taking three of their customer example sites and running them through the Pingdom speed tool, once a day for three days, so that I get some good data. So how did they perform?


Website: 0.72 Seconds


Website: 0.73 Seconds


Website: 1.01 Seconds

These are some really impressive times and the average load time of 0.82 seconds is the second best average load time that I have tested. The load times were also very consistent as well, which is something you really do want with your site.

How Easy is to Use? is a aimed at people and businesses that have little to no experience when it comes to building a website. So how easy is it to use?

When I test a platform for ease of use, I look at 5 main areas:

  1. Getting Started
  2. Navigating the Dashboard
  3. Customising your theme
  4. Adding and Managing Products
  5. Managing Orders

Getting Started

Signing up to the platform is really easy to do, simply enter your email address and you will then be taken to a page where you are asked for some basic information such as your name and shop name. You will also need to create a username and password.

On the first login to your dashboard, you will be greeted with a pop-up that has a video embedded in it. I would definitely recommend watching this video as it gives you a really good introduction to the platform, I like this touch.

Create Welcome Screen

Clicking off the pop-up brings you to the set up guide and every step includes a video showing you how to do it. I think this is a great addition as it takes away a lot of the guesswork.

Navigating the Dashboard

The dashboard is very simple in terms of sections and this does make it easy to get around and you will know where most things are pretty quickly. I definitely think going to with the simplistic works well on this platform.

They have opted for a top navigation bar and this works really well with their system as your options for customising pages etc appear as a sidebar.

Customising Your Theme

I really like how you can customise your theme, it is one of the easiest systems to use and for me it is well balanced. It is simple enough for people to use who are new to building websites, but also offers enough options and flexibility for someone who is experienced in web design.

In the main design area, you can choose which theme you want to use, edit your header and footer layout, theme colours and theme fonts. It is really easy to do all this and you see the results of your changes instantly.

Create Theme Customisation

When it comes to changing the layouts of your pages, you can do it directly in the design area but for me, it is better to use content section. To create or edit a page layout, they use a block system and the selection of blocks is really good and many have different variations. You also have a lot of controls when it comes to how your images and text are displayed.

If you want to customise the layout of your shop, category or product page, then you do need to go into the general configuration settings of your shop section, you do have to use one of the pre-existing designs for this. This seems a little hidden to me, I would have preferred it to be more obvious as to where to find these options.

I would have liked to be able to add sidebars to my site. For me this is something that an ecommerce store should really have as it allows your visitors to narrow down their search.

Adding and Managing Products

Adding a new product on the platform is a little different to many ecommerce platforms I have used. The main difference is that you add your product images at the end of the process to add a new product and there is no section within the menu to add an image any earlier.

Other than this little quirk, adding a new product is really simple, the tabbed layout isn’t over complicated and you aren’t confronted with too many options. It is pretty much the same story when it comes to creating a new category as well and makes organising your inventory easy to do.

Create Add New Product

In order to manage your inventory effectively, you need to switch from the standard to advanced view in the shop section as this is the only way you can view all your products on the same page. Aesthetically it isn’t the best looking but it works and that is all that matters.

In the advanced view, you can easily update stock quantity and pricing by clicking the small plus icon next to the product name. If you only have a small inventory, then the standard view works but the advanced view is better.

Managing Orders

I couldn’t do everything I wanted to when it came to testing out the order management and some things are blocked until your site is live, which is a little bit frustrating!

Fortunately, they do have some good documentation on this so I could read through the stuff I couldn’t test. Managing your orders is pretty easy and offer you a few different options. You can print picking list, dispatch notes (invoices) and labels in bulk or individually.

Create Manage Orders

You can also update order statuses in bulk and you can export all of your order information in CSV format, which is always a useful feature.

Conclusion Review

Paul @ EcommerceGold logo
Theme Selection & Customisation
Hosting & Performance
Ease of Use


Is the best UK Alternative to Wix?

Yes, I have to say that I was really impressed with the Create platform and is a great option for a small ecommerce website or boutique business, which is who Wix’s target market is, as it offers a good selection of ecommerce features as well as being very easy to use.

The platform also allows you to show off and promote your business by adding content in the form of pages and a blog. It fills a need in the industry and it is better than the likes of Squarespace who are aiming for a similar kind of audience.

The Good:

• Easy to use
• Intro videos
• Nice selection of ecommerce features
• Easy to customise the design
• Dedicated account manager

The Not so Good:

• No sidebars in the design
• Category and product page layout could be easier to find
• Transaction Fees

I did really like using the platform and it is a really good option for small, boutique businesses.

4.3 Free 14 Day Trial

No Credit Card Needed Alternatives