Square Online Store Review (2023) – Is it Any Good?

Square Review

What is Square Online?

Square is one of the most popular pay-as-you-go payment processors in the world for both online and face-to-face payments for small businesses, they also offer a ecommerce website builder that is aimed at small businesses.

But is Square’s online store offering any good? Well, that is what we are going to be looking at in our in-depth review.

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Website Builder
Ease of Use

Total out of 5


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Square Online Review: Quick Summary

Is Square Online any good? Yes, we were really impressed with the package that Square offers for ecommerce and feel that is a viable option for small businesses looking for an easy-to-use platform to start selling online. Some of the things we liked about Square were:

  • Features – Square offers a range of features that are ideal for small online stores and they allow users to sell different product types, including physical, digital or subscriptions
  • Website Builder – even though it is light on themes, Squares website builder is very good and offers a lot of customization options
  • Point of Sale – if you are already selling face-to-face or plan to do so in the future, then Square Online integrates with their POS and it can all be managed from one dashboard

We would have liked there to be a range of themes to choose from and the payment options are a bit limited but overall, Square offers a very good package for small businesses looking to start selling online.

  • Easy-to-use admin area
  • Good theme customizer
  • Low Cost
  • Can be linked to the POS
  • Useful integrations with other platforms
  • Limited payment gateways
  • No pre-built themes
  • Limited bulk editors
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EcommerceGold Score

Square Pricing

square logo


  • Unlimited Products
  • Sell of Facebook
  • Sell on Instagram
  • SEO Tools
square logo


  • Unlimited Products
  • Sell of Facebook
  • Sell on Instagram
  • SEO Tools
  • Custom Domain
  • No Ads
  • Additional Features
square logo


  • Unlimited Products
  • Sell of Facebook
  • Sell on Instagram
  • SEO Tools
  • Custom Domain
  • No Ads
  • Additional Features
  • Lower Fees

Square UK Pricing

Plus Plan: £20/m

Premium Plan: £64/m

As you can see, Square is very straightforward when it comes to the pricing of its platform by offering a free plan and two paid options, which when compared to many of its competitors makes Square a very reasonably priced option.

There are a couple of additional things that make Square a very attractive option for budget-conscious businesses, which are:

  1. They don’t charge any additional transaction fees.
  2. They don’t have any annual turnover limits

Customer Reviews

Before we into the review, let’s take a look at what some of Square’s existing customers thought of the platform. For this, we looked at Trustpilot, G2 and Capterra.

Trustpilot Logo

4.3 out of 5

g2 logo

4.3 out of 5

Capterra logo

4.7 out of 5

The reviews on Trustpilot are a bit mixed as they are for all of Square’s products, not just the online store builder.

Square Ecommerce Features

Ecommerce Tools

For a platform to be considered for building an ecommerce website, they have to offer a decent set of features and below is a summary of what Square offers:

  • Unlimited Items – list as many items you want on any plan
  • Multiple Items Types – choose from physical, digital or service-based products
  • Age Confirmation – for if you sell age-restricted products
  • Password Protected Pages – if you don’t want all of your site’s info available to the public, then you can hide it behind a password-protected page
  • Item Quick View – adds a quick view to let your customers view product info without going to the product page
  • Item Badges – add badges to your products to help increase conversion rates
  • Product Reviews (Performance & Premium plans only) – let customers leave reviews on your products
  • Abandoned Cart Recovery (Performance & Premium plans only) – send automated emails to encourage customers to complete their purchase

Square Marketing & SEO Tools

To generate sales on your ecommerce website, you are going to need a selection of tools to not only get customers to your site but also encourage them to buy, so what does Square offer?

  • Sell on Facebook & Instagram – capture sales via your Facebook page or Instagram account
  • SEO Tools – create search engine friendly URLs and set custom meta information
  • Facebook & Google Ads – create and manage ads for your store
  • Facebook Messenger – add live chat to your storefront with Facebook Messenger
  • Blog – add a blog to your store
  • Vouchers – create custom voucher codes for promotions

Square Payment Gateways

As Square was originally a payment gateway, the main payment gateway that is available is Square Pay but there are a couple of other options available:

  • PayPal – only available on Performance and Premium plans
  • Apple Pay & Google Pay

So payment options are quite limited but this is understandable when you look at the history of Square but as Square Pay is the main option, what are the fees that they charge?

  • Free, Professional & Performance Plans – 2.9% + 30¢transaction fee
  • Premium Plan – 2.6% + 30¢ transaction fee

Square UK Transaction Fees

Free, Professional & Performance Plans – 1.9% for UK & EEA Cards, 2.9% for non EEA Cards

Premium Plan – 1.75% for UK & EEA Cards, 2.9% for non EEA Cards

This puts the Square transaction fees on par with the likes of PayPal.

Square Shipping Options

  • Set Custom Shipping Rates – create your own shipping profiles including Flat Rate and Condition-based (order weight & value)
  • Offer Free Shipping – if you don’t want to charge your customers, then you can offer free shipping on all orders
  • Offer Local Delivery – if you offer local delivery, you can set custom rates
  • Local Pickup – offer a click-and-collect service for local customers

Square Reporting & Analytics

Site statistics are only available on Square’s paid plans and Ecommerce Analytics is only available on the Performance and Premium plans.

Square App Marketplace

Along with its standard features, Square also offers additional features and functionality with its own App Marketplace.

While many of the apps in here can be used with the Online Store builder, some are just for use with the POS system. There is a good selection of apps across a variety of different categories, some of these apps add functionality to the Square system but a large proportion are integrations with other platforms or service providers and it depends on the app as to whether it is a paid of free option.

Square App Marketplace

Square Website Builder

One of the areas where Square does perform strongly is its website builder, which is thanks to it actually being based on Weebly’s website builder (Square bought it in 2018) and it offers some really good options considering the pricing of the platforms.

In terms of theme selection, Square isn’t that great as there is just a single default template that can be customized to fit your online store.

But the theme customizer is very good and as it is a full-site customizer, it gives you a lot of control over how your whole site looks and when it comes to customizing your pages, you can:

  • Add, remove and rearrange sections on the page
  • All sections have their own options
  • Customize the header and footer
  • Change the color (there are some default styles that have some good color combos) and font styles
Square Theme Customizer

This gives website owners a lot of control over their website, which is good considering the lack of themes available.

Another good thing is that you can create custom pages for your store and you can use all the sections that are available for your homepage, meaning you can create some very good-looking pages.

The website builder also includes a blog (Square call them stories) and these are all added through the customizer, you can also add sections to your posts to make them more engaging and there are SEO tools for all pages that allow you to set a custom URL and meta information.

Square Support

Square offers a variety of support options, you just need to know how to find them within the Square Support dashboard as they don’t make it particularly easy.

The easiest way we found was the hover over resources, click contact, which brings up a live chat box and simply type contact support and it will show you all of the contact options that are available, which are:

  • Email Support – which aims to get back to you within 48 hours
  • Phone Support – available 9 am – 5 pm Monday to Friday
  • Ask the Community – post a question in the support forum
  • Search Help Topics

So there are a few options available but somewhat surprisingly, they aren’t any priority support options for customers on the Premium Plan.

Square Support

Web Hosting

There isn’t a great deal of information about Square’s hosting environment, even on the Weebly website but there is some information and with each plan you get:

  • Unlimited Bandwidth
  • Unlimited Storage on Paid Plans (500MB on the free plan)
  • PCI Compliant Servers
  • Free SSL Certificate

There is no mention of a CDN (content delivery network) or uptime reports/guarantees on either the Square or Weebly site.

We were also not able to test the performance of Square Ecommerce due to there being no customer example sites showcased on their site.

How Easy is Square to Use?

Getting Started with Square

Getting started with Square is a bit more involved than some other platforms due to it being a combined website builder and payment processor, meaning you will need to provide more information than just an email address and password, with the process being as follows:

  1. Enter your email address and password
  2. Choose your business type (individual or company)
  3. Choose where you will be conducting business (online, bricks and mortar, events, invoices etc)
  4. Sign up for optional features (catalog, gift cards, payroll, marketing campaign etc)
  5. Enter your personal information (name, address etc) so that they can verify that it is you
  6. Set up deposits (you will need to link a bank account for this)
Square sign up page

If you are choosing any of the options for taking payments in person, then there will be more options for choosing your reader and setting that up.

The process doesn’t take too long to complete but if you are just testing the platform out, it is a lot of information to provide for something that you may not want to actually use.

Once this stage is completed, you are taken through to the Square dashboard but this isn’t the dashboard for your online store, you still need to set that up by clicking the Online option in the sidebar. This will then take you through to the process of setting up your online store.

Square Dashboard

You will be asked some questions such as what you are planning to sell in your store as this helps Square understand what your store is about and once these questions are answered, you will be taken through to your Online Stores dashboard, which is based on what was originally Weebly.

Square Ecommerce Dashboard

When you go into the Online Store dashboard for the first time, you will be greeted by a short setup guide that takes you through the basic steps of setting up an online store but as with most platforms, there are no prompts to set up your terms and conditions or privacy policy, which is a bit of an oversight as these are legal requirements in some of Square’s target markets.

The dashboard is very well laid out and the main sidebar navigation menu is clearly labeled, as are any of the sub-headings that are displayed in drop-down menus. Overall, it is a very nice place to be and doesn’t take long to figure out where everything is.

It just takes a while to get here and for people who are just testing the platform out to see if it will be right for them, they may be put off by the amount of information that they need to provide.

Inventory Management

Adding New Products

The add new product page with Square is very easy to use and also shows the range of different product types that you can sell, including:

  • Physical
  • Digital
  • Accept Donations
  • Memberships
  • Event Tickets
  • Services
  • Prepared Food & Beverages

Each product type will have its own sections that are specific to that product type but the single page layout has a very good workflow to it and all the sections are clearly labeled, the only one that might be a little confusing is setting up inventory tracking for products as there are a few different options to add or remove stock quantity but once you understand it, it makes sense.

You can also add variations and modifiers to products along with setting the SEO for the product page.

Square Add New Product

Organizing Your Inventory

Square has kept it very simple when it comes to organizing your products and uses a traditional category structure, which allows you to create both parent and child categories, which is ideal for creating a good store hierarchy.

Managing Your Inventory

Inventory management is a little strange with Square as they offer some bulk tools on the Item List page but they don’t cover the things you would expect as you can:

  • Remove from Site
  • Delete
  • Add to Category
  • Set Fulfilment
  • Charge Sales Tax
  • Remove Sales Tax
  • Update Visibility
  • Update Sale Price

So there are a few options but that basic one of being able to quickly and easily update the stock quantity isn’t available and you can’t update the base price of the product in bulk, just add a sale or offer price to it.

This is a little bit strange and if you want to update to quantity or price, you have to go back in and edit products individually.

Order Management

Unfortunately, we weren’t able to test the order management out as Square requires a bank account to be linked in order to process orders and as we are only testing the platform out, we didn’t really want to do this. But if we find a workaround, we will update this review.


Square Online Store

Paul @EcommerceGold

square logo
Website Builder
Ease of Use

Is Square’s Online Store Any Good?

Yes, especially for small businesses, as Square’s Online Store offers a good selection of features and is easy to use (although getting started takes a bit of time!), the theme customizer is also good and offers a lot of customization options but a selection of themes to build from rather than a blank canvas would be a good addition.

But it isn’t perfect though as the lack of bulk editors can make inventory management time-consuming and while the feature selection if good, it is not as comprehensive as some other purpose-built ecommerce platforms and that is why it might not be the best option for large online businesses.

But for small businesses that want to create a small ecommerce store or ones that are already using the Square POS and want to add an online sales channel, Square’s offer is definitely an ecommerce platform worth considering.

Square Online Pros:

  • Easy-to-use admin area
  • Good theme customizer
  • Low Cost
  • Can be linked to the POS
  • Useful integrations with other platforms

Square Online Cons:

  • Limited payment gateways
  • No pre-built themes
  • Limited bulk editors

Square Alternatives

Hi, I'm Paul, the Owner and Founder of EcommerceGold.
I ran my own Ecommerce Business for over 7 years and now help others start their own online retail empires!