So you want to add a blog to your ecommerce website so that you can get some of that organic traffic that we all crave and hopefully get more sales, but have no idea what kind of blog posts to write?
Don’t worry, you are not alone, I wondered the same thing when I had my ecommerce site and in this post, I will outline some ideas that you could potentially add to your site.
- What is the Purpose of Adding a Blog?
- Ecommerce Blog Post Ideas
- What to Avoid
What is the Purpose of Adding a Blog?
Before I get into the different blog post ideas that you can add to your site, it is worth understanding what the main purposes and also the benefits of adding a blog to your website will have.
#1 Educate and Inform
One of the main reasons behind having a blog on your website is to educate and inform people because most blog posts are aimed at answering questions or search queries, just like this post is doing about blogging.
When you are selling products, people are likely to have questions surrounding those products and blog posts are a great way to give an very good, in-depth answer that shows your businesses knowledge around the products that you sell.
#2 Grow Your Website’s Authority
Producing high quality content for your blog posts can have one very big benefit and that is growing your websites authority.
This is because a very good quality blog post can generate one of the holy grails of SEO, backlinks!
When these backlinks are organic, it shows search engines that your website is a reputable source of information and your domain authority will increase as a result, which will be of benefit to your whole site.
One other potential benefit of having a very good, informative blog on your website is that you can be asked to guest post or provide quotes for other peoples blogs. This can also lead to more backlinks and thus more authority.
#3 Attract a Different Type of Visitor
Most ecommerce websites attract visitors when they are at the point in the process where they are ready to buy, but informational blog posts can attract visitors who are much earlier in the process.
The benefit of capturing customers earlier in this process is that may automatically come back to your website when they are ready to buy, or potentially stay on your website until they are ready to buy.
This is because they trust your website as a source of valuable information and many people like to deal with businesses that they know and trust.
Ecommerce Blog Post Ideas
Now you have an idea why you should add a blog to your website, lets take a look at the different types of post that you can create and for ecommerce websites, I have identified six different types that can generate more traffic.
1. How to Guides and Tutorials
One of the best types of blog posts that an ecommerce website can produce is are How To posts as these not only:
- Show how much knowledge and experience you have in your chosen niche
- Generate sales as you can link back to products that you stock
When you are creating a How To post, you want to give as much in-depth information as you can but also remember that you are more than likely going to be targeting beginners, so keep it beginner friendly and don’t go too heavy on niche specific terminology.
There are many different types of How To posts that you can create from small ones such as:
- How to assemble a product, think flat pack furniture!
- How to use a product, might seem obvious but remember, this is brand new to someone and they might not have a clue how to even turn it on, let alone us it.
These are great posts to create and can be very helpful, video tutorials can also be great to embed as well. You can also do much larger How To posts, such as:
- How to do a project
- How to achieve a specified outcome
These are going to be less product focused but by creating super in depth How To posts, where you show your expertise, in builds trust with the reader and can also generate the much prized backlink!
Larger How To guides are great for adding links in to your products and people will be more likely to click through and buy as they can see what benefit having that product will be when they are doing there own project.
2. Buyers Guides
Buyers guides can attract visitors who are at the very start of the buying process, they have an idea what they want but have no idea what they need to be looking for.
And you have the opportunity to educate them on the subject and in these types of posts, you want to include as much relevant information as you can as you really want it to be the best resource on the internet about your chosen subject.
Within these types of post, you also want to include lots of information such as facts, figures and statistics, especially if you can post this information from original research as it is data packed posts such as this that can generate backlinks.
These types of posts can also potentially generate sales due to the trust factor that posts of this type can generate and when they are ready to buy, they may come straight back to your site to make the purchase.
3. Product Comparison Posts
These are quite similar to review posts but instead of a single product, you take two or more and compare them head to head to see which one is the better option.
Comparison posts can often lead to the reader making a decision as to which one to go for as they have narrowed the options down to just a couple and want a final nudge into which one to go for.
As with the review posts, you want these to be honest and unbiased but you also want to come to a logical conclusion.
Sometimes it can be a simple conclusion like ‘Product A is better than Product B’ but you may come up with a conclusion that ‘Product A is better in this situation and Product B is better in another situation’. Whatever the conclusion is, you are giving the reader your opinion and that is often enough to help them make up their mind.
4. Best of Lists
Best of lists fall very much in the centre of the buying process as they know what type of product they are looking for but want to know what the best products that are out there.
To add credibility to your best of list, it helps if you have reviewed lots of products that could be on that list and the top 5 or top 10 are the ones that you have rated the highest.
But as with the two types of post mentioned above, be honest and list the pros and cons of each product. You may could also include tags to certain products such as:
- Best budget option
- Best value for money
- Best for beginners
- Easiest to use
- Best feature (if it excels at one thing)
Adding these types of tags gives credibility as to why that product is on the list, it can also help the reader narrow down the products that they might by to one or two and that is why it is worth leaving a link to the full review and also the product listing as well, so that they can progress further down the process, while staying on your site.
5. Informative Comparisons
The first three types of post of very much product orientated and should attract visitors to your site who are at some point between Browsing and being Ready to Buy but the next three are more information based and can attract visitors who are at a much earlier stage in the buying process.
The first of these is informative comparisons and unlike the Product Comparisons, they are more about informing your visitors about the differences between different types of products, for example:
- The difference between Mirrorless and DSLR Cameras
- Impact Driver vs Hammer Drill, what is the difference?
People searching these types of questions aren’t yet at the point of buying as they trying to find out what type of product they are buying, so they in more of a research mindset but posting the odd link to examples of each product wouldn’t hurt (just don’t be spammy).
But by creating a comprehensive comparison between the two types of products, you are educating the reader and in their eyes, you are an authority on the subject.
A secondary benefit to this type of post is that other websites may link to your article as a good source of information, which looks great to search engines.
6. Answer Common Questions
Think of these types of posts as an FAQ page on steroids!
When you are selling products, you will probably find that you getting the same question over and over again and it can be time consuming to type the same answer or slight variation to that answer out every single time.
This can be a great opportunity to create and in-depth and detailed answer to these common questions, this post in fact is very much a case in point as blogging and SEO for ecommerce are things I commonly get asked about, so rather than typing out a lengthy reply, I have simply created this blog post that I can refer people to.
What to Avoid
The main thing you want to avoid when creating any type of blog post for your ecommerce site is that you don’t want it to be a sales pitch, your visitors want to be informed, not sold to!
I have seen some try and mask a sales pitch as an informative post, for example, creating a review but only listing the products good points and obviously not mentioning the flaws, if you try this, your visitors will see straight through it and click off your site.
Just be Honest, Unbiased and Transparent on all of your posts and your visitors will respect you for it.
So there they are, 6 blog post ideas that you create for your ecommerce website.
Now, I do want to be completely honest here and say that you probably aren’t going to see results from creating blog posts for a while as it can take anywhere from a couple of months to a year plus for posts to start ranking in search engines.
Obviously, this is dependant on your sites authority, competition and how well optimized your posts are for SEO. In the mean time though, you can share them on social media to get them potentially in front of peoples eyes.