Big Cartel vs Shopify (2024) – Which One is Best for Business?

Big Cartel and Shopify are two very popular options for businesses, especially creative businesses that are looking to start selling their products online.

But which one is the best option? Well, that is what we are going to answer in our in-depth comparison of these two platforms by looking at all the important aspects that need to be considered when starting an online store.

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Big Cartel vs Shopify: Quick Summary

Big Cartel vs Shopify: which one is best? Even though it is the more expensive option, Shopify is the clear winner for a number of reasons, including:

  1. Features – Shopify offers a much better selection of features both as standard and in terms of additional apps
  2. Website Builder – Shopify lets you build a fully-fledged ecommerce store that includes a good selection of themes, customization and a built-in blog
  3. Marketing – Shopify comes with a range of marketing tools built-in and there are many different integrations available for social media, SEO and email marketing

While Big Cartel is very appealing due to the price and being easy to use, it is lacking in many areas and you may soon find yourself outgrowing the platform, which is something you won’t experience with Shopify.

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Big Cartel Logo
  • Gold: $0/m
  • Platinum: $9.99/m
  • Diamond: $19.99/m
Shopify Logo
  • Basic: $39/m
  • Standard: $105/m
  • Advanced: $399/m

As you can see, there is a big price difference between Big Cartel and Shopify when it comes to pricing and Big Cartel is significantly cheaper and also offers a free package!

And while Big Cartel is cheaper it does also have some limitations in terms of the number of products that you can list:

  • Gold: 5 Products, 1 Image per Product
  • Platinum: 50 Products, 5 Images per Product
  • Diamond: 500 Products, 5 Images per Product

Big Cartel doesn’t charge and transaction fees or have annual turnover limits.

Shopify’s offerings are more expensive on a monthly basis but all plans come with unlimited product listings and no restriction on the number of images you can list but Shopify does charge a transaction fee for any online payment received not using the Shopify Payments payment gateway and the fee depends on the package you are on:

  • Basic: 2%
  • Standard: 1%
  • Advanced: 0.5%

But Shopify doesn’t have annual turnover limits, meaning you can choose which plan you want to be on but it is best to calculate the fees to find out which package is going to work best for your business.


Big Cartel

Features is definitely an area that Big Cartel do not shout about as unlike pretty much every other ecommerce platform, Big Cartel doesn’t list all of the features that they offer but we did manage to find the following:

  • Google Analytics
  • Real-Time Stats
  • Inventory Tracking*
  • Discount Codes
  • Shipment Tracking
  • Bulk Editing*

*Not available on the free package

While this may be ok for users who are just getting started and are unsure of what they require but if you know exactly the types of features you need, you will probably be left with more questions than answers from Big Cartel.

One thing that is quite limited on Big Cartel is the number of payment gateway options, as they only offer the following:

  • PayPal
  • Stripe
  • Venmo (requires PayPal Business Account)
  • ApplePay (requires Stripe)

And while these will cover most payment methods, it still may prove to be restrictive for some businesses.

Also, somewhat surprisingly, Big Cartel doesn’t offer the option of digital products or downloads as standard (which would be very useful for many creative types) and if you want to add this functionality, you will need to install an app that starts from $6/m.

Big Cartel Apps

To add their existing features, Big Cartel does have a small number of apps that can be used to integrate the platform with third-party software or bring that functionality into a Big Cartel site. While this is really good, only a few of the apps are free to use, with most requiring a paid plan to get full access, which can make Big Cartel quite a bit more pricey.


Shopify takes a completely different approach and lists all of the features that they offer and many of them are available on all the packages they offer and below is a summary of the features that can be found on every package:

Ecommerce Tools

  • Dropshipping Integration
  • Flexible Shipping Rates
  • Multi-Language
  • Product Reviews
  • Digital Products
  • Gift Vouchers
  • Shopify Management App

Marketing & SEO

  • Google Adwords Credit
  • Sell on Facebook
  • Discount Codes
  • Abandoned Cart Recovery
  • Auto-Generated Sitemap
  • Social Share
  • Blog
  • Custom Meta Data
  • SEO Friendly URLs


  • Product Reports
  • Traffic Sources
  • Google Analytics
  • Day, Week and Monthly Reports

Payment Gateways

  • Shopify Payments
  • PayPal Express Checkout
  • Amazon Pay
  • Klarna
  • Worldpay
  • Sagepay

As you can see, there are a lot of features that extend beyond basic ecommerce features and there is a heavy focus on marketing tools as these are going to really help your site start generating sales.

Shopify App Store

Even though Shopify does come loaded with features, it doesn’t stop there as they have created an App Store that contains over 3,000 apps, which covers a wide variety of feature areas.

Unfortunately, not all of these apps are free to use as many have been created by third-party developers and while lots offer free trials or packages, if you want access to all of the features, then you are going to have to pay and if you are not careful, it can make Shopify become quite expensive.

Shopify App Store

Website Builder

Big Cartel

Big Cartel has a pretty basic website builder which offers a small selection of 18 free themes that are well-designed and varied in terms of style.

But when it comes to theme customization, Big Cartel is very limited as there are only a small number of changes that you can make in the live customizer and these are:

  • Change colors
  • Change fonts
  • Change the alignment of some on-page elements

But there are no options to add additional sections to pages and customization options are very limited for your site’s header and footer.

You can add additional pages to your store but the only way to add content is via a basic text editor in the live customizer and there are very limited options in terms of formatting but there is no blog functionality with Big Cartel along with a lack of SEO options for your store and pages.


Limited is not something that can be said about the Shopify website builder as it is one of the best out of all the ecommerce platforms.

When it comes to theme selection, Shopify offers over 100 free and paid options through their own theme store, with the paid options ranging from $200 to $350.

There are also plenty of themes available outside of Shopify as there are a large number of themes available from marketplaces such as ThemeForest or direct from developers.

And while the theme selection is very good, it is the customization where Shopify really excels as they offer a full site customizer that includes plenty of options, including:

  • A large range of sections, which can be added to most pages on your site
  • Settings for both the header and footer
  • General theme settings such as fonts, sizes and colors

Shopify also gives users access to the theme code, should any changes need to be made there.

Shopify OS 2.0 Customizer

With Shopify, you can also create custom pages and these can be customized using the text editor that Shopify offers or you can create custom page templates that make use of all the sections that Shopify offers, which allows you to create some really good-looking pages.

Shopify also has its own built-in blog but this is a little bit limited as you can currently only use the text editor to add content and can’t add sections unless you install a page builder app.

But all Shopify pages include SEO tools that allow you set a custom URL and metadata.


Running an ecommerce website can be challenging at times and you require some help, so what support do you get from these platforms?

Big Cartel support options are quite limited as the only options are to contact them via email and that goes for all of the packages. There are no extra support options on the larger packages, which is a little surprising.

Shopify made some changes to their customer support in 2023, with an overhaul of the help center and all support moving to live chat (with the help of an AI chatbot) and email.

This has made contacting their support easier and it is available 24/7, you just have to figure out how to get past the chatbot so that you can speak to a human operator.

Outside of the main support channels, there is also a community support forum that can provide a good source of support and information. This is because not only do members of the support team use it but also developers and other users, who may be able to provide alternative solutions.

Hosting & Performance

Both platforms take a very different approach when it comes to advertising their hosting.

Big Cartel gives almost no information away on their website about their hosting, the only thing they say is that all packages include a free SSL certificate.

Shopify on the flip side are very upfront about its hosting set up and you get the following:

  • PCI Compliant Servers
  • Global CDN
  • 99.98% Uptime
  • Unlimited Bandwidth
  • Unlimited Storage

This didn’t stop us from putting both to the test and for this we took five live customers example sites from both platforms and ran them through Uptrends performance tool, which measures load time and Google Pagespeed scores for both desktop and mobile devices and for this testing we used the New York Server.

Big Cartel Logo

Desktop Load Time: 2.37 Seconds
Desktop Google Score: 84/100
Mobile Load Time: 2.17 Seconds
Mobile Google Score: 49/100

Desktop Load Time: 3.07 Seconds
Desktop Google Score
: 79/100
Mobile Load Time
: 3.60 Seconds
Mobile Google Score
: 34/100

As you can see, Big Cartel came out top in all 4 tests, with the biggest difference being the mobile load time and they are consistently one of the fastest loading ecommerce platforms.

There aren’t any major concerns when it comes to Shopify’s performance and this still do better than some other platforms but it would be nice to see load times closer to that of Big Cartel.

To see how both platforms compare to the rest of the ecommerce platforms in terms of performance, check out our Fastest Ecommerce Platforms post.

Ease of Use

Facts and figures are one thing but what are these platforms like to use and how do they compare to each other? Well, that is what we are going to be looking at in this section.

Getting Started

Big Cartel

Getting started with the Big Cartel platform is really simple to do, all you need to do is go to the Big Cartel website and click the sign-up icon in the top right-hand corner, this takes you to the pricing page so that you can choose the package that you want.

Once selected, you are taken through to the sign-up page and all you need is an email address, create a password, create a shop name and a shop URL and you are good to go. If you have selected a paid plan, then you will need to set up your billing information as well.

Once you have signed up, you are taken through to the Big Cartel dashboard and are greeted by a setup guide and unlike other platforms, you do need to work through the steps in this guide in order to access the dashboard section of the admin area.

Fortunately, the setup guide is pretty good and takes you through most of what you need to do to get your website up and running.

The Big Cartel admin dashboard is very simplistic as there are only 5 sections, so it doesn’t take long to know where things are and even within the sections, there aren’t many options. While this is good in one way, it does show how light on features the Big Cartel platform is.

But some things do take a bit of digging to find and the most notable one was the ability to create pages on your website for say Terms and Conditions or Privacy Policy. This is done through the theme customization section and there are very limited formatting options, which makes creating aesthetically pleasing about or promotional pages a bit of a challenge.


Getting started with Shopify is easy but involves a couple more steps but these are there to help the platform know how to best help you so that it is easier to get up and running.

But all you need to get started is an email address and to create a password, then follow the instructions on the next two pages and a store will be set up for you.

Once you have gone through the signup process, you will be taken through to the admin dashboard and be greeted by a very simple setup guide. This is a little light on steps and does miss out on some important ones but Shopify has remedied that by creating a video course that takes you through setting up a store properly.

Shopify Dashboard Setup

Outside of the setup guide, the Shopify dashboard is very well laid out and is easy to learn. It doesn’t take long to learn where everything is as the section headings are clearly labeled and easy to navigate around.

Adding and Managing Stock

Being able to manage your stock efficiently and effectively is a hugely important part of running an online store and for me, there are three main areas to this and they are:

  • Adding products
  • Organizing your Products
  • Managing your inventory

Big Cartel

Big Cartel has one of the simplest product creation pages out there, which makes it very easy to add a new product but you are limited to purely physical products. This is surprising as it is aimed at creative types who may have digital versions of their creations.

Something that is missing from the product creation page is any kind of SEO settings and you can only change the URL of a product by creating it and then going back in and editing it. While having a light and easy-to-use product creation page is good, it does feel like there are some things missing.

Organizing your products is a little strange as categories are created either within the product creation page or by clicking the three dots on the inventory overview page and they are created by just giving them a title. There are no description or SEO tools associated with them.

It also doesn’t allow you to create sub-categories or choose how you display the categories on the front end of your site. Categories are simply added to the main navigation menu product drop-down list when a product is added to the category.

Bulk inventory management is only available on the paid plans but having it as an option is still good. On the free plan, all editing has to be done on a product-by-product basis.


Shopify has also opted for a single page layout for their add new product page and even though the number of options on the page are pretty similar, the Shopify layout just feels more complete. Plus there are SEO options directly on the page such as being able to set a custom page title, meta description and URL.

If you sell downloadable products, then you will need to install an app in order to add this functionality but it can be done easily. The standard product page can be used for physical or virtual products.

Shopify Add New Product Page

Organizing your inventory on Shopify is a little different as they have developed their own collections system and it operates in one of two ways:

  1. Manual Collections – these work in a similar way to traditional categories as products are manually added to the collection.
  2. Automated Collections – these are collections where the products are added based upon rules that you set for the collections and can be based on things such as tags, vendors or prices. A bit more complicated to learn but can be used to good effect.

One other quirk with collections is that to create a sub-collection, they have to set up using the main navigation menu, rather than in the create/edit collection page.

Managing your inventory in Shopify is very easy to do as they have provided multiple options, if you just need to update stock quantity then the inventory section allows this to be done quickly and effectively. For any other changes, the bulk editor is a great tool and allows you to update pretty much any field that can be filled in on the product creation page.

Managing Orders

Big Cartel – Unfortunately, we cannot say how good or bad the Big Cartel order management is as there is no option to manually create orders.

Shopify – The order management system on Shopify isn’t the best as standard and to really get the most out of it, you do need to install an app, especially if you want to print order invoices directly from the admin dashboard.

But it does offer some decent bulk features, including bulk update of order statuses and exporting of order information, which is very useful if you use third-party shipping management and need to import order information in order to be able to print shipping labels etc.


Big Cartel Summary

Website Builder
Hosting & Performance
Ease of Use

Big Cartel Pros

• Hosting performance
• Cheap plans
• Easy to learn
• Attractive themes

Big Cartel Cons

• Limited features
• No real SEO tools
• Only email support
• Not really scalable
• General lack of information


Shopify Summary

Website Builder
Hosting & Performance
Ease of Use

Shopify Pros

• Easy to use admin area
• Theme selection
• Theme customizer
• The App Store
• 24/7 Support

Shopify Cons

• Transaction fees
• Collections system could be easier to use
• No option to print order invoices in bulk



Big Cartel vs Shopify – Which one is Best?

Shopify is the clear winner on this one as it offers a much better all-around solution than Big Cartel and this is why Shopify is one of the best ecommerce platforms in the world.

This is because Shopify performs well in all areas, from features to ease of use and especially in terms of design and customization and when combined with 24/7 support and a huge number of apps that add different kinds of features and functionality, it becomes a great option for businesses of all sizes as it is scalable.

Big Cartel isn’t a bad platform but it feels a bit incomplete and while it is an option for a small, boutique-style business. You may find that if the website takes off that you quickly outgrow it.

So that is our conclusion of these two ecommerce platforms. If you want to try one or both of these out for yourself, then you can by clicking on the buttons below.

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Hi, I'm Paul, the Owner and Founder of EcommerceGold.
I ran my own Ecommerce Business for over 7 years and now help others start their own online retail empires!